“Why Natural Doesn’t Mean anything any more”By MIchael Pollan

“It isn’t every day that the definition of a common English word that is ubiquitous in common parlance is challenged in federal court, but that is precisely what has happened with the word “natural.” During the past few years, some 200 class-action suits have been filed against food manufacturers, charging them with misuse of the adjective in marketing such edible oxymorons as “natural” Cheetos Puffs, “all-natural” Sun Chips, “all-natural” Naked Juice, “100 percent all-natural” Tyson chicken nuggets and so forth.”

The article provides a refreshingly different approach to a concept many of us take for granted. My favorite insight is the following:  “Any food product that feels compelled to tell you it’s natural in all likelihood is not.” See longer article in NYT Magazine, May 3, 2015